Thinking Different About Apple AI

Apple executives used the keynote address of this week’s annual WWDC developers conference to debut all of the artificial intelligence capabilities that are coming to iPhones, iPads, and Macs. The team showed off how generative tools will help users write emails, clean up iPhone photos, illustrate presentations, and make custom emoji characters.

Adding AI to everything is par for the course in 2024, as all of the big tech companies have been loading up their software with similar generative features. But Apple is late to this particular party. The company has been perceived as being “behind” in generative AI, since OpenAI, Microsoft, Google, and a whole bunch of startups have already made massive inroads. But is Apple really behind? And what makes Apple’s AI—cheekily named Apple Intelligence—different?

This week, we welcome WIRED senior writer Will Knight back onto the show to talk about Apple Intelligence, the new Siri, and how Apple is trying to differentiate itself in the AI race.

Show Notes

Read Will’s new story about Apple Intelligence’s launch, and his news analysis piece on how Apple will need to make sure its AI doesn’t disappoint, annoy, or offend iPhone users. Read Boone Ashworth’s roundup of everything Apple announced at WWDC. Lauren tells us why Apple’s AI play is also its best shot at getting you to upgrade your iPhone. Julian Chokkattu has a comprehensive overview of all the AI features coming to iOS. Read all of our WWDC coverage.


Will recommends the AutoGen multi-agent conversational framework. Mike recommends Klean Kanteen’s Rise Food Box. Lauren recommends the Lunya washable silk sleep mask.

Will Knight can be found on X @willknight. Lauren Goode is @LaurenGoode. Michael Calore is @snackfight. Bling the main hotline at @GadgetLab. The show is produced by Boone Ashworth (@booneashworth). Our theme music is by Solar Keys.

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